Data-informed journalism to build a sustainable business model

Peter Doucette, chief consumer revenue officer at The Boston Globe, tells us why it's essential to empower journalists with data to inform editorial decisions.

Understand price elasticity...Get serious about engagement...Build a team dedicated to the subscription funnel and journey.

Data-informed journalism to build sustainable business model

Introducing Reuters Connect...

Discover how Reuters Connect can save you time, money and improve your editorial efficiency