BBC Africa's successful YouTube strategy to engage young audiences

Distributed via video platform YouTube, BBC Africa's children's news program gives young people on the continent a positive voice. But how do they keep young people engaged? We asked Harriet Oliver, editor at 'What's New'.

We found that what really works on YouTube are first person stories of kids talking about their lives

Harriet Oliver, editor, 'What's New' - BBC Africa
BBC Africa's successful YouTube strategy to engage young audiences

Get more insights from leaders in the media!

We regularly publish video interviews with industry leaders and experts providing advice and perspectives on strategic opportunities in news. Our privileged access to leaders in news, academics and opinion formers across the globe gives you direct connection with those in the know.