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Reuters Knowlege

How to grow engaged audiences using distributed news

Should newsrooms create WhatsApp 'activation' groups?

One thing is clear after Facebook's publisher-only webinar – sharing, not liking, is the new black. "Meaningful interactions" are the new currency now.

Don’t shoot the messenger

By 2019, more than one-quarter of the world’s population will be using mobile messaging apps. Read this ebook to learn how news outlets are reaching new audiences with WeChat, WhatsApp, Snapchat and Line.

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