What developments should you watch out for? And, why are three-quarters of publishers set to invest in artificial intelligence?
In an era of misleading information and increased distrust in the media, this year marks significant changes for both publishers and technology companies. In the latest Reuters Institute report by Nic Newman, researchers surveyed 194 leading editors, CEOs, and digital leaders. The report compiles key trends and predictions for 2018 and covers how GDPR, changing attitudes to platforms and emerging technology are set to change the journalism industry.
Read this report to:
- Discover what leaders in the media really think about platforms.
- Find out why this could be the year when media companies recognize how critical data will be to their future success.
- Uncover the latest developments in AI and how new technology can assist journalism and change consumer behavior.
- 44% expressed high levels of concern over the power and role of platforms than this time last year
- Almost half of publishers (44%) see subscriptions as a very important source of digital revenue in 2018
- Almost three-quarters (72%) are planning to actively experiment with AI to support better content recommendations and to drive greater production efficiency (e.g. ‘robo-journalism’)
Find out additional insights in Journalism, Media & Technology: Trends & Predictions 2018 written by fellow researchers at the Reuters Institute.