The first major study of news consumption on voice-activated devices.
Voice technologies are fast growing in popularity and are likely to move beyond the home, becoming embedded in every part of our lives. But how are these devices and assistants currently being used and what is the potential for news?
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Read this report to discover the latest user trends that could drive new opportunities for news publishers.
Here is just a snapshot of the key findings:
- The use of voice-activated speakers has roughly doubled in the past year in the US, UK and Germany
- Smart speakers are replacing remote control devices, in a bid to cut digital clutter
- Smart speakers are most popular with 35-44 year olds', but also with older age groups
- Amazon's Alexa devices dominate both the US and UK markets, clearly outselling Google Home and Apple Homepod speakers
The report is based on nationally representative surveys in the UK and United States, as well as in-depth interviews and focus groups with smart speaker users in the US, UK and Germany. Eighteen leading publishers – including the New York Times, the BBC and Der Spiegel – were also interviewed.