In a recent survey of financial marketers, the Content Marketing Institute found that while 78% of marketers in the financial industry report using content marketing, only 25% of them consider their strategy effective. So Reuters Content Solutions spoke to a few notable financial institutions to find out how they navigate the tricky content marketing landscape.
Download the report to learn about challenges, solutions and success stories from:
- Russell Rubino, Vice President of Global Marketing for Nasdaq
- Kayla Kerr, Content Marketing Editor for Nutmeg, the UK’s first online discretionary investment-management company
- Susan Canavari, Head of Brand, Chase
Want to learn how to find and tell right story that connects with your financial industry customers? Download the report today!