Content: On the Money

Real Insights on Brand Journalism in Finance

In a recent survey of financial marketers, the Content Marketing Institute found that while 78% of marketers in the financial industry report using content marketing, only 25% of them consider their strategy effective. So Reuters Content Solutions spoke to a few notable financial institutions to find out how they navigate the tricky content marketing landscape.

Download the report to learn about challenges, solutions and success stories from:

  • Russell Rubino, Vice President of Global Marketing for Nasdaq
  • Kayla Kerr, Content Marketing Editor for Nutmeg, the UK’s first online discretionary investment-management company
  • Susan Canavari, Head of Brand, Chase

Want to learn how to find and tell right story that connects with your financial industry customers? Download the report today!

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