Identity and new platforms: a guide for publishers

How will moving to new digital platforms help shape the identity of your news brand? And, can you use them to engage a new audience and build trust in your content?

Developing your news organization’s identity in the fast-changing digital era is a complex challenge, full of choices. However, fresh platforms allow for new and different means of reaching audiences. But will moving to new digital platforms help shape the identity of your news brand? And, can you use them to engage a new audience and build trust in your content?

Read this report to:

  • Discover from mobile editor Yusuf Omar, how the Hindustan Times is reshaping its identity, shifting 750 journalists to a mobile-first editorial approach
  • Learn why BBC Newsbeat developed an "off-the-beat" editorial approach
  • Understand how both outlets are differentiating themselves in the social feed
  • Takeaway a practical set of questions to help you define, or refine your identity - from Moving Brands' creative director Darren Bowles

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