The Global Expansion of Digital-Born News Media

Written by Tom Nicholls, Nabeelah Shabbir, and Rasmus Kleis Nielsen and published by the Reuters Institute for the Study of Journalism.

How new entrants are adapting their business, distribution, and editorial strategies compared to long-established players? 

In this report, fellow researchers spoke to senior editors and executives from 7 internationally oriented digital-born news media: Brut, Business Insider, De Correspondent, HuffPost, Mashable, Quartz and Vice. They examined their business and editorial strategies to show how these media have pursued a global strategy oriented towards securing audience growth first to later generate profits from advertizing.

Find out additional insights in The Global Expansion of Digital-Born News Media a study written by fellow researchers at the Reuters Institute.

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