Don’t shoot the messenger

10 messaging apps publishers and broadcasters should test

eMarketer estimates 494.3 million people in China will use WeChat at least once per month in 2017, far more than any other messaging app. With the number of messaging app users rocketing, we take a quick look at 10 that have potential opportunities for news publishers to explore.


By 2019, it’s estimated that more than one-quarter of the world’s population will be using mobile messaging apps. Messaging apps have been around for several years now and in 2015 their user numbers overtook those of social media networks. However, news organizations are still grappling with how they can use these platforms to reach new audiences.


Read this ebook to:

  • Discover the messaging apps from around the world that have the highest adoption rates
  • Learn how other news outlets are reaching new audiences with apps such as WeChat, WhatsApp, Snapchat and Line
  • Takeaway a list of messaging apps with descriptions and adoption statistics to help you select the most suitable as part of your transition to the world of ‘always-on’.

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