Don’t shoot the messenger

10 messaging apps publishers and broadcasters should test

By 2019, it’s estimated that more than one-quarter of the world’s population will be using mobile messaging apps.

eMarketer estimated that 494.3 million people in China would use WeChat at least once per month in 2017, far more than any other messaging app. With the number of messaging app users rocketing, we take a quick look at 10 that have potential opportunities for news publishers to explore.

Read this ebook to:

  • Discover the messaging apps from around the world that have the highest adoption rates
  • Learn how other news outlets are reaching new audiences with apps such as WeChat, WhatsApp, Snapchat and Line
  • Takeaway a list of messaging apps with descriptions and adoption statistics to help you select the most suitable as part of your transition to the world of ‘always-on’.

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