Learn lessons in cultivating, converting and retaining valuable audiences; crafting engaging storytelling that keeps readers and viewers coming back for more, and understanding what to measure and how those metrics inform action.
While many are struggling to keep up with industry changes, most local and regional media organizations are optimistic. Read this report to learn how local media groups are experimenting with revenue generation.
Tomorrow’s News 2018 unveils some of the key news consumption patterns in the last 12 months. The report looks at habits of global executives, the importance of news brands, issues around data transparency and the future tech influencers.
Digital News Report 2018
Discover why the sharp decline in use of social media for news gives rise to fresh distribution avenues; why low trust in news creates opportunities to develop loyalty with your audiences, and uncover which strategies are delivering sustainable online revenue.
This year marks significant changes for the media landscape. How will platforms respond to rising criticism in an era of misleading information and increased distrust in the media?
Why is trust in journalism on the decline? In ‘Bias, Bullshit & Lies’, Nic Newman and Richard Fletcher explore this worrying trend and what news organizations can do to tackle distrust.
Based on a review of recent research and interviews with both fact-checkers and computer scientists working in this area. Read this factsheet to understand how the outcomes of this research could improve your newsgathering.
How does expansion impact digital-born news media organizations? This report provides key insights into how news organizations respond to growth and build global audiences.
Going Digital: A Roadmap for Organizational Transformation is published by the Reuters Institute for the Study of Journalism, with the support of Google and the Digital News Initiative
How do you reach new audiences? What boosts digital subscriptions? In a constantly changing media landscape, technology tailored content is key to survival.
The ubiquitous use of smartphones has had a profound effect on the way consumers interact with news. However, no region has been more influenced by mobile than that of Asia-Pacific…
Amid intense soul-searching in the news industry about fake news, failing business models, and the power of platforms, this report casts new light on some of these issues.
More people can be persuaded to pay for online news, but what are the expectations that dictate consumers’ propensity to spend on news? This study reveals some surprising observations…
Who gets credit for content in distributed environments? Do people remember the brand? When people say "I saw the story on Facebook" do they even notice the brand or the journalist?
Tomorrow’s News 2017 unveils some of the key news consumption shifts in the last 12 months, what’s influencing news attitudes and behaviors, and what the future holds.
By 2019, it’s estimated that more than one-quarter of the world’s population will be using mobile messaging apps. How will you integrate messaging apps into your platform strategy?
How will moving to new digital platforms help shape the identity of your news brand? And, can you use them to engage a new audience and build trust in your content?
Discover some approaches to comprehensive newsgathering that news businesses can adopt to survive in our digital, social and mobile world.
Reuters Institute for the Study of Journalism reviews how news organizations test editorial formats and seek commercial opportunities ‘beyond the article’.
Reuters Institute for the Study of Journalism’s predicts how Artificial Intelligence (AI) will take over from mobile as the hottest topic.
Television viewing is falling as the rapid rise of online video viewing continues. This report explores what's disrupting traditional television news and how news broadcasters can make this shift.
Smartphone apps and notifications both interrupt and engage us. This report explores whether using them for news result in growing engagement or rising resentment.
The Reuters Institute’s Digital News Report is the world’s largest comparative international survey of news consumption habits.
A global survey among Reuters.com users exploring how they consume news today and how this may change in the future.
509 journalists were asked about the future of journalistic work. Don't miss their responses.
Learn best practices for preparing visuals for specific audiences, identifying the appropriate chart to use, uncluttering, and much more.
We spoke to leaders from notable financial institutions to find out how they navigate the content marketing landscape. Here are the results.
"It’s Genuine, as Opposed to Manufactured": A Study of UK News Audiences’ Attitudes Towards Eyewitness Media
This report explores audience members’ awareness of and attitudes towards how eyewitness media is gathered, verified, and used by journalists.
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