Capturing entertainment coverage, the Reuters way
We spoke to Sarah Mills who runs entertainment and lifestyle production for the London bureau.
“Everyday our producers work on 4/5 finished packages that go out to our digital clients, so we have the agency service, and the entertainment and live video online service".
We emphasize less conventional angles when covering events, especially on well-worn stories. For example, when Brad Pitt & Angelina Jolie broke up, as well as covering the first moment they appeared separately on the red carpet, we went to Madame Tussauds wax museum and saw them move their (Pitt and Jolie) waxworks apart.
“We thought about what else we could do to provide a way for clients to illustrate the story in a different way” says Sarah. An area we are developing, in addition to covering all the major entertainment events and news stories, is going a step further by offering personal stories.
Getting great entertainment coverage is also about negotiating access to the most important events, something only a handful of organizations can get. This is where Reuters legacy comes into play. “It’s about good solid relationships with lots of different PR companies which we have been able to build over the years” explains Sarah. In Cannes, we got access to all the big film and parties - including Sharon Stone’s amFAR party.
Let’s take a closer look at how the Showbiz team gathers entertainment news...
The glitz awards season
From the Golden Globes to the BAFTAs to the Oscars, music award shows such as the Grammys, MTV Video Music Awards and American Music Awards, we have edits from the world’s biggest entertainment ceremonies.
With the BAFTAS just around the corner, and as well as going live, we will offer two red carpet edits, clips from all the winning films; an edit of the award show itself; and red carpet at the winners after-party.
For the upcoming Oscars:
Ahead of the ceremony, we are interviewing as many nominees as possible, getting their insights first-hand.
On the day, we have a team of reporters at the event on the red carpet and behind the scenes, together with 2 cameras one getting soundbites and the other shooting fashion b-roll offering fast edits of the celebrities.
After the carpet, we have planned coverage from the Governor’s Ball & Vanity Fair parties.
The glamour of film festivals
It’s not all about the red carpet view. We colour our coverage with sidebar stories, breaking news, behind-the-scenes material, and provide additional packages that give context to the story. “We always get great footage of all of the A list stars on the carpets - as well as lining up plenty of one on one interviews ,” explained Sarah. We can offer multi-camera edits from the red carpet as well as capturing stars arriving and some of the major parties.
In Cannes last year, we went behind the scenes of “The Florida Project”. We followed the story of the two young stars coming to Cannes for the first time and seeing themselves on the big screen, having secured access to film them getting ready, walking to the premiere and capturing their overwhelmed reactions during their standing ovation. That created a different kind of story –– a lighter, human centered story that adds value to classic entertainment coverage.
Breaking entertainment news
We are quick to react to the biggest entertainment news. From Selena Gomez’ kidney transplant to Ed Sheeran getting engaged to the Harvey Weinstein scandal – we check the facts and when the news is confirmed, we move a quick edit to match the story.
When the sad news of stars passing away hits, notably in 2017 George Michael,David Bowie and Prince, it’s a bitter-sweet opportunity to unearth nostalgic archive footage that celebrates the contribution of their life’s work.
We’re on the red carpet for all the major film premieres – and often cover them all over the world – so there are fresh pictures of them wherever they’re promoting their film. At the World premiere of “Dunkirk”, we were able to capture not only the stars arriving from two positions but also Prince Harry walking on the carpet.
We hit all the major fashion shows around the globe, snapping extensive coverage from London, Paris, Milan and New-York fashion weeks. Right now, we have been offered edits for Dior, Ralph & Russo and Chanel...so far!