How are publishers experimenting to meet emerging realities?
We have followed our clients’ journeys of transformation, traversing every aspect of their operations from new technologies to reallocating resources.
“Most successful organizations fail to look for new things their customers want because they’re afraid to hurt their core businesses” Reed Hastings, ceo, Netflix.
We summarize some insights that Nick Cohen, director of video products at Reuters, shared at the International Newsroom Summit about how the industry is experimenting to meet emerging realities. We combine those with our general observations about industry innovation.
1. Going niche to grow audiences
Publishers are leveraging social media’s low barriers to entry to create highly targeted content brands and sub-brands.
This method of creating sub-brands, or specific channels, means publishers can diversify their offering and reach new audiences. It’s attractive to advertizers and continues to grow in popularity.